ITEM BEAUTY
Quip Stick Launch



Quip Stick follows the virality of Lip Quip and is introduced as the cooler, older sibling of the lip assortment. The stripped down visuals feature lush smears, clean components, and models off-duty allowing the formula and shade range to be the hero of the campaign.

ROLE
Creative Direction
Art Direction













CREDITS
Strategy & Copy • Lainey Mebust
Design • Rachel Chow, Hugo Garcia, Angela Haughney
Photography • Michele Andersen, Joseph Shim
Retouching • La Plume
Product Stylist • Laurie Raab
Production • Kristen Turner


AMMIEL MENDOZA 2024