Tresluce Beauty
Midnight Deseos Holiday Collection Launch




Drawing inspiration from the multi-dimensional formulas of the Midnight Deseos palette, this campaign centers around a world of opulence, indulgence, and wishes for the new year.

The set features lush velvety backgrounds with colorful florals and fruits, evoking a sense of richness and splendor.

At the heart of the collection lies the eyeshadow palette, adorned with icons from Latinx holiday traditions, serving as a homage to vibrant culture and heritage. Each shade tells a story of hope, renewal, and the promise of a brighter tomorrow.


ROLE
Creative Direction
Art Direction













CREDITS
Strategy • Mayra Ortiz
Copy • Priscilla Rodriguez
Design • Rachel Chow, Angela Haughney
Photography • Michele Andersen, Joseph Shim
Cinematography • Danner Gardner
Video Editor • Brent Kim
Product Styling • Laurie Raab
Retouching • La Plume
Production • Kristen Turner


AMMIEL MENDOZA 2024