Tresluce Beauty
Empower Me Lip Collection Launch




STEP INTO YOUR PODER. It's not just about a swipe of color; it's about igniting the fire within and embracing the power that comes with every bold hue. Inspired by the sleek lines and timeless elegance of classic cars, the visuals embody the essence of luxury, sophistication, and style.


ROLE
Creative Direction
Art Direction


















CREDITS
Strategy • Mayra Ortiz
Copy • Priscilla Rodriguez
Design • Rachel Chow, Jeb Perkins, Angela Haughney
Photography • Michele Andersen, Joseph Shim
Retouching • La Plume
Cinematography •  Danner Gardner
Video Editor •  Brent Kim
Product Styling • Laurie Raab
Production • Kristen Turner


AMMIEL MENDOZA 2024