Tresluce Beauty
Dulce Vida Collection Launch



A celebration of the sweet life inspired by the rich tapestry of Becky G’s cultural heritage. Dulce Vida Palette captures the essence of walking into a vibrant Panaderia and is an ode to the flavors and traditions that define her identity. From the soft pastels of delicate conchas to the warm earth tones of freshly baked breads, every hue evokes a sense of nostalgia and connection.

Dulce Vida cover Illustration by Niege Borges.



ROLE
Creative Direction
Art Direction











CREDITS
Strategy • Mayra Ortiz
Copy • Priscilla Rodriguez
Design • Jeb Perkins, Angela Haughney
Photography • Michele Andersen, Joseph Shim
Set & Props • Kelley Silverman
Product Styling • Laurie Raab
Retouching • La Plume
Production • Kristen Turner

AMMIEL MENDOZA 2024