ITEM BEAUTY
Boost Juice Mascara & Primer, Lucky Line Eyeliner Launch

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In this whimsical journey inspired by modern vaudeville, Lucky Line and Boost Juice aim to redefine the eye routine with a touch of magic and a dash of good fortune.

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ROLE
Creative Direction
Art Direction

















CREDITS
Design • Rachel Chow, Hugo Garcia, Angela Haughney
Strategy & Copy • Lainey Mebust
Photography • Michele Andersen, Joseph Shim
Product Stylist • Laurie Raab
Props & Set • MNK Studio Design
Production • Ashley Martini
AMMIEL MENDOZA 2024